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MyNutrition Launched

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By: Sean Moloughney

Editor, Nutraceuticals World

U.K.-based MyNutrition un­veiled a new concept in nutritional supplementation in June at Natural Products Expo Europe. The MyNutrition concept uses proprietary analysis of an individual’s functional health to identify the nutrients that are most likely to be indicated for health optimization. The MyNutrition consultation captures detailed information on an individual’s diet, lifestyle and symptoms and uses these to identify the best product for that individual.

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